Business Services

Improve your marketing strategy to reach and engage Hispanic audiences 

and cost-effectively grow your business.

 

Your Brand

Brand image and logo design, mission and vision statements, positioning, USP  and public relations.

 

Your Message

Message strategy, copy-writing and design for a variety of traditional and digital media. Scripts, press releases, ad and website content, jingle lyrics and more.

 

 Reaching Your Target Audience

Traditional and digital media

Responsive websites, and cross social media marketing

Email campaigns

Internal communications, presentations, HR training

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Analyze and Optimize 

Customers' needs and engagement

Campaign performance

Decision-making

Costs and ROI

                                         

Targeting Hispanic Markets

Depending on the objective, the target sub-groups, the type of product or service and available resources, there are different approaches to targeting Hispanic audiences:

• Creation of original  marketing communications strategy and content

• Translation of existing materials

• ​Adaptation of existing mainstream strategies for Hispanic audiences

 

More than Words in Spanish

We can all agree, not every English speaking individual is qualified to conceptualize  and execute strategy, write persuasive copy and create effective graphic design. In the same way, communicating effectively with Spanish speaking audiences requires more than knowledge of the language.  Marketing to audiences in Spanish, requires a marketing professional and experience in Hispanic cultures. Ill-conceived content can be offensive, even counterproductive, or simply an ineffective  waste of time, effort and resources.

 

My qualifications to provide Spanish language services for business is founded upon personal and professional integrity, backed by academic and professional communications know-how and first-hand experience with the diversity and nuances within the Hispanic culture.